As a real estate agent, you don't make any money until a home sells, so we understand just how important it is for your client to stand apart from the competitive properties. The longer a listing sits on the market, the more it costs you in marketing fees. Home staging can help differentiate your clients homes from the competition and speed up sales.
Understanding that approximately 80% of home buyers surf the web before ever calling an agent to help them buy a home is crucial. Since the public can access MLS listings and shop from photos they see online, its even more critical for properties to show well in listing photos.
Staging your property makes all the difference in how your rooms look both online and in person, and real estate agents are catching on to that. Many agents have even begun providing their clients with staging their homes themselves at no charge, hoping to attract more listings. Which they can sell faster and for a better price.
First of all, as a real estate agent, your time is money. While your donating your time to help your client rearrange their furniture, sort throughout their junk, choose the perfect paint color for their den and decide whether to move the baby's crib out of the office, do you realize the significant amount of time and money you are wasting--not to mention the risk of offending your client and losing the listing altogether?
Its time to do the math. If you list four properties this month and spend an average of four hours staging each of them, you have wasted sixteen hours, or two entire days. How many homes can you show in sixteen hours? You could have planned, advertised and attended five open houses in that amount of time.
When you're in the business of selling real estate, your strengths are presumably finding and selling properties for your clients and negotiating the best deals for them. Savvy real estate agents are recommending that their clients consult with home stagers in order to draw attention to their listings and to sell their homes faster. This reduces or even eliminates the need for price reductions, which is a win-win outcome for all involved.