4 Reasons Why Staging A Vacant Home Is Critical

May 4, 2020


When you see before-and-after photos of spaces not staged versus staged, Its easy to quickly become a believer in home staging! Vacant spaces, in particular, absolutely need to be staged for these 4 HUGE reasons... 


1. An empty room EASILY SHOWS its flaws.


No room is perfect and empty ones especially are like walking around naked. Because with very little on, you can see every flaw on a body! An empty room always shows no emotion, no connection, makes the space feel cold and abandoned.


2. An empty room almost ALWAYS looks smaller than it really is.


People most times have no imaginations and let's face it, how could buyers intuitively even know if furniture will fit into a space? Buyers would have no idea how to do a furniture layout without seeing a visual representation of how to map out the space in its best possibilities if there is no furniture to show them. 


3. Empty rooms are cold and lifeless (i.e. not exactly an emotion you want buyers to feel!)


Imagine the cost of putting up lifeless, cold, and sterile photos online of your empty home! In 2018 staging statistics of over 4,200 professionally staged homes, showed an average increase to the value of the home due to professional staging, was more than 8 percent. Vacant homes typically take twice as long to sell and go for even less than unstaged, "occupied" homes. So, imagine the true cost of not staging a vacant home!


4. Every room gives a stager the opportunity to add "emotional connections" to the space, so that buyers fall in love, aspire to live there and can actually imagine their family in that home.


Staging is merchandising and marketing in its purest form. Home stagers learn who the buyer demographic is and what they envision for a home will draw on those emotions with a carefully styled room. 



From reading all the information above you now have a clearer understanding of why home staging is needed to help sellers sell! Check out some of our other related stories like "Home Stagers Help Real Estate Agents Stop Wasting Their "Free Time" and "How Home Staging Boosts Rental Properties Too!"


Take Care,

Binkeys Interiors

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